WhatsApp has unveiled a new feature that will allow you to shop directly in messages. You’ll soon be able to view product listings, order items, and checkout within WhatsApp chats.
Making Purchases on WhatsApp
A post on the WhatsApp Blog revealed a series of changes coming to the way merchants do business on the app. One major feature is in-chat shopping.
WhatsApp briefly touched upon in-chat shopping in its blog post, stating that the platform “will expand ways for people to check out available products and make purchases right from a chat.”
However, an accompanying video provided more insight as to what in-chat shopping on WhatsApp would actually look like.
The short video shows how a merchant can send a link to their product to a potential customer. From there, the customer can then look at the listing, add it to their cart, and then check out right on WhatsApp.
Facebook has already introduced a dedicated shopping section on Facebook, so it’s no surprise that the platform is integrating another way to buy products on WhatsApp as well. In addition, the tech giant is even expanding shopping on Instagram Reels.
WhatsApp Gets Better for Businesses
WhatsApp previously had support for product catalogs, but it never incorporated an in-chat shopping cart. This change will make it even easier to buy products online, all while simultaneously chatting with your friends and family.