If you’ve been thinking of signing up to HBO Max, now’s the time to strike. A discount is available that gives you 20% off the cost of a six-month subscription.
This offer was meant to expire on January 15, 2021, but it’s been extended until March 1, 2021.
How to Get 20% Off HBO Max
Whether you are a new or returning HBO Max subscriber, you can get 20% off a six-month subscription to the service. This makes the total cost $ 70 before tax, rather than the usual $ 90. The discount can’t be used with any other promotion or free trial.
This equates to paying less than $ 12 a month. However, the catch is that you have to pay the full six months upfront, rather than monthly rolling like you would with a normal subscription.
This offer first became available in December 2020, after Warner Bros. shocked the entertainment industry by announcing that its entire 2021 slate of films would release simultaneously in theaters and on HBO Max. These movies will then be available for 30 days after release.
Some filmmakers reacted sourly, with director Christopher Nolan brandishing HBO Max as “the worst streaming service”.
Some movies coming to HBO Max in 2021 include Godzilla vs. Kong, Space Jam: A New Legacy, Dune, The Suicide Squad, and Matrix 4.
Why Is HBO Max Offering This Discount?
During the coronavirus pandemic, streaming services have seen a huge increase in subscribers. That’s because many of us are stuck indoors, looking for entertainment.
When the world will get back to some sort of normality is the million dollar question, but services like HBO Max want to remain relevant and keep people tied in.
That’s why this deal exists because it locks you to the service for six months. WarnerMedia, parent company of HBO Max, knows that it has a strong slate of content arriving over that period.
It hopes that by enticing customers in, they will enjoy the film debuts and continue to subscribe in the long term.
Other streaming services are acting similarly. In a crowded marketplace full of the likes of Netflix, Amazon Prime Video, and Disney+, these companies are doing all they can to stand out.
That’s why Apple recently announced that annual subscribers can continue to enjoy Apple TV+ for free until July 2021. New content hasn’t arrived as quick as the company had hoped, due to production delays caused by coronavirus, and so it’s paying out of pocket to keep people tied into the ecosystem for that bit longer.