PL Masterclass – Marketing and procurement bond grows For many years marketing and procurement have been at logger-heads. No one really knows why or what started it but the tension has always been there, bubbling away under the surface. The problem for the business is that this has left a lot of cash on … […]
Continue ReadingFayetteville slashes budget, cuts marketing funds FAYETTEVILLE — The Fayetteville Town Council slashed funding from several contribution line items Monday, including $ 8,000 from the town's convention and visitors bureau marketing funds for fiscal year 2016. Council had approved most of the line items … Read more on Bluefield Daily Telegraph Four ways personalization will improve […]
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Continue ReadingHow to kick-start 'agile' on your marketing team If there are other marketers within your company that have experience with Agile, that's a huge advantage because they'll be able to provide insights that non-marketers won't. Remember that Agile was originally developed for software development, not … Read more on VentureBeat Exploring the gimmicks of marketing This […]
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Continue ReadingDental marketing today is much different than it was in the past when a dentist merely had to hang a sign outside to indicate that a dentist practiced in this place and that patients who were in need of dental care could go. Marketing for dentist practices today is a lot more specialized as many […]
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