YouTube has launched a new vertical dedicated to fashion. So if you’re a dedicated follower of fashion, you now have a section of YouTube just for you. Which should make it easier to find new fashion-related videos full of style and beauty tips.
Organizing Content on YouTube
(Almost) everything goes on YouTube. Whatever you search for on YouTube you’re likely to find a video that fits the bill. You’ll also find lots of random nonsense that doesn’t belong to a particular genre. However, certain topics demand their own sections.
At the moment the genres afforded their own sections are YouTube Premium, Movies and Shows, Gaming, and Live. However, these are now being joined by a section dedicated wholly to fashion. Which encompasses fashion, style, and beauty.
YouTube Launches a Fashion Vertical
YouTube announced the Fashion section on the Official YouTube Blog. The company says it aims to “create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty.”
YouTube Fashion is where you’ll find new fashions being modelled, makeup tutorials and tips, behind the scenes of the fashion industry, interviews with famous models, opinions on celebrities’ styles, and videos from the best style and beauty vloggers.
YouTube is putting the spotlight on the creators, mentioning YouTubers such as Camila Coelho and Safiya Nygaard. It also namechecks brands such as Louis Vuitton and Dior, and industry insiders including Rosie Huntington-Whiteley and Alexa Chung.
Videos Aplenty for Fashionistas
YouTube Fashion is live right now, and packed full of videos for fashionistas. It should grow over time too, as YouTube is promising to “bring more international voices to the page and to localize for global markets.” Making it even bigger and better.
If you’re into your fashion then the new YouTube Fashion vertical should float your boat. However, YouTube is just one of the many ways to explore fashion online. And these men’s fashion apps and women’s fashion apps are well worth a look.
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